It looks like you're coming from somewhere else

Some regions might not offer specific services for your location.

Mars Retailer CX

POWERED BY
White Marilyn Logo

POWERED BY
Marilyn-Logo

TOP-TIER CONVENIENCE RETAILER: RETAIL MEDIA NETWORK BUILD

Challenge

The convenience retailer was looking for a partner to help them to build a new retail media
network from the ground up, including:

  • Media planning & buying
  • Ad product development & monetization
  • Campaign development & vendor-facing sales packages
  • Sales & vendor engagement

Solution

After extensive diagnostics reviews and a capability gap analysis, The Mars Agency provided a recommendation and roadmap to commercialize their entire marketing ecosystem in addition to building the entire retail media network offering, including:
 

  • Creation of the media network branding and positioning
  • Creation and execution of a full-year PR marketing plan to drive awareness of this new offering
  • Monetization of their marketing tentpole calendar
  • Enablement of their MarTech infrastructure
  • Monetization of their research offering

Progress To Date

  • We reviewed, audited and validated their 1P data – increasing their addressable audience by 38%.
  • Developed syndicated & custom audiences ensuring closed-loop attributable reporting measurement.
  • Expanded the Immediate Consumption Ecosystem tying together all elements of the marketing ecosystem.
  • Delivered $2M+ in sales since launch in March 2023 – Engaging 40 vendors and completing 20 campaigns.
  • Recommended and implemented ad product roadmap (offsite, in-store radio, GSTV) monetization & commercialization.
  • Designed all creative assets and vendor guidelines for the network
  • Developed a multi-touch attribution methodology and provided enhanced analytic offerings 

MORE CASE STUDIES

Mattress Warehouse

Regional Mattress Retailer: Measurement

The Mars Agency produced a Marketing Assessment Report, detailing key insights and actionable solutions.

HOW CAN WE HELP YOU
CREATE IMPACT?